Google is sending emails to site owners who are struggling with site speed via the Google Search Console. The intention is to help them identify and fix the slow loading pages. Here’s the email.

“Google has noticed that your site’s performance is significantly below average. Real user measurement data from the Chrome User Experience Report shows that pages on your site are slow to become interactive. This can have a severe negative effort on your business metrics and can cause user frustration.

Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety f metrics to understand your site’s performance, including first content paint, time to interactive, and first input delay. In particular, 8.70% of loads on this site have a slow first input delay and 39.7% have had a slow first contentful paint.”

Our takeaway: Speed is crucial for both mobile and desktop versions of your site and it is officially part of the algorithm. It not only helps you with your SEO efforts, but also massively boosts the user experience since most of the users want a fast loading page. Site speed translates into better ranking and it also directly boosts the conversion rate. Hence, it is a very crucial aspect of your site which you should be paying attention to.